7777xs Privacy Policy

7777xs (referred to in this Privacy Policy as "7777xs," "we," "us," or "our") operates the online casino and sports betting platform accessible at 7777xs.net. We are the data controller in respect of personal data collected from players and visitors through the 7777xs platform.

7777xs is an internationally licensed gaming platform serving players across Pakistan, including those in Karachi, Lahore, Faisalabad, Islamabad, Rawalpindi, Multan, Peshawar, and Quetta, among other cities. Our primary operating currency for Pakistani players is PKR (Pakistani Rupee).

As data controller, 7777xs is responsible for determining the purposes and means of processing your personal data. All data processing activities carried out by or on behalf of 7777xs are governed by this Privacy Policy, our Terms & Conditions, and applicable international data protection law.

7777xs collects the following categories of personal data from players and platform visitors:

• Full legal name as it appears on government-issued identification;
• Date of birth (collected to verify the 21+ age requirement);
• CNIC (Computerised National Identity Card) number and a copy of the CNIC document;
• Gender (where provided during registration).

• Pakistani mobile number in 03XX format;
• Email address (where provided);
• City and province of residence (where provided).

• JazzCash or EasyPaisa mobile account number or wallet identifier;
• Bank account details for HBL, UBL, Meezan Bank, Allied Bank, or other banking institutions (account title and IBAN, where applicable);
• SadaPay or similar fintech wallet identifiers;
• USDT wallet address (for cryptocurrency transactions);
• Debit card details processed through secure, PCI-compliant third-party payment gateways (card numbers are not stored by 7777xs);
• Transaction history — deposit and withdrawal records associated with your 7777xs account.

• IP address at the time of each session;
• Device type, operating system, and browser type;
• Mobile network operator (where identifiable from connection data);
• Session duration and login/logout timestamps;
• Geolocation data at the point of login (general, not precise GPS tracking).

• Game history — all bets placed, game titles accessed, outcomes, and stake amounts;
• Sports betting selections, odds accepted, and settlement data;
• Bonus and promotion usage history;
• Responsible gaming tool settings and activation history (deposit limits, self-exclusion periods, etc.);
• Support interactions — records of communications with the 7777xs support team via live chat.

7777xs may collect data that falls into a special category under applicable data protection law where it is necessary to comply with legal obligations — for example, information provided in the context of a responsible gaming self-exclusion request or a dispute process. Such data is handled with an elevated level of care and is processed only where a lawful basis exists.

7777xs collects personal data through the following means:

• Direct provision by you: Information you enter during account registration, KYC verification, deposit and withdrawal requests, support chat sessions, and promotional participation;
• Automated technical collection: Data collected automatically when you access the 7777xs platform, including through cookies, server logs, and session tracking technology;
• Third-party verification providers: Identity and age verification data from KYC and anti-fraud service providers engaged by 7777xs to support compliance obligations;
• Payment processors: Confirmation data from JazzCash, EasyPaisa, banking institutions, and other payment processors confirming successful deposit or withdrawal transactions;
• Public sources: In limited circumstances where legally permitted, 7777xs may verify information against publicly available records for fraud prevention purposes.

7777xs processes your personal data for the following purposes, each supported by a specified legal basis:

• Account creation and management — Legal basis: Performance of contract. Processing is necessary to create and maintain your 7777xs account and to provide the gaming services you have requested.
• Age and identity verification (KYC) — Legal basis: Legal obligation. 7777xs is required under its operating licence and applicable anti-money laundering regulations to verify the identity and age of all players before processing withdrawals.
• Deposit and withdrawal processing — Legal basis: Performance of contract. Processing is necessary to complete financial transactions you have initiated.
• Fraud prevention and anti-money laundering compliance — Legal basis: Legal obligation and legitimate interests. 7777xs has both a regulatory obligation and a legitimate interest in detecting, investigating, and preventing fraud, money laundering, and other financial crime.
• Responsible gaming compliance — Legal basis: Legal obligation and legitimate interests. 7777xs processes gaming usage data to monitor for indicators of problem gambling, enforce player-set limits, and give effect to self-exclusion requests.
• Customer support — Legal basis: Performance of contract and legitimate interests. Processing records of support interactions is necessary to resolve disputes and improve service quality.
• Marketing communications — Legal basis: Consent (where separately obtained). 7777xs will only send promotional emails or SMS messages where you have expressly opted in to receive such communications. Consent may be withdrawn at any time.
• Platform improvement and analytics — Legal basis: Legitimate interests. Aggregated and anonymised usage data is analysed to improve platform performance, game selection, and user experience.

7777xs does not sell, rent, or trade your personal data. We share personal data only in the following circumstances and only to the extent strictly necessary:

• KYC and identity verification providers: Third-party services engaged by 7777xs to verify CNIC documentation and confirm player identity and age in compliance with licensing requirements;
• Payment processors: JazzCash, EasyPaisa, banking institutions, SadaPay, USDT gateway providers, and card processing companies — solely to process deposits and withdrawals initiated by you;
• Fraud prevention and AML services: Specialist third-party services engaged to screen transactions against sanctions lists, identify unusual patterns, and support anti-money laundering compliance;
• Regulatory authorities: Information disclosed to our licensing authority and to relevant governmental or law enforcement bodies where required by law, court order, or regulatory direction;
• Professional advisors: Legal counsel, auditors, and accountants where access to personal data is necessary in the context of specific advisory mandates, subject to professional confidentiality obligations;
• Business successors: In the event of a merger, acquisition, or asset sale involving 7777xs, player data may be transferred to the acquiring entity, subject to equivalent data protection standards being maintained.

All third parties with whom 7777xs shares personal data are bound by contractual obligations to protect that data to a standard no less stringent than that described in this Privacy Policy.

As an internationally licensed platform, 7777xs may transfer personal data to servers and service providers located in jurisdictions other than Pakistan. Where such transfers occur, 7777xs takes steps to ensure that an adequate level of data protection is maintained through the use of appropriate safeguards, including standard contractual clauses, binding corporate rules, or transfers to jurisdictions recognised as providing an adequate level of protection.

Players whose data is transferred internationally retain the same rights under this Privacy Policy as players whose data remains within Pakistan. If you have questions about the safeguards in place for international transfers of your data, you may contact the 7777xs support team.

7777xs retains personal data for no longer than is necessary for the purpose for which it was collected, subject to the following retention periods:

• Active account data: Retained for the duration of the account relationship and for five years following permanent account closure, unless a longer period is required by applicable law;
• Financial transaction records: Retained for a minimum of five years from the date of each transaction, in compliance with anti-money laundering regulatory requirements;
• KYC documentation (CNIC copies): Retained for five years following the end of the account relationship, or longer where required by applicable law or regulatory direction;
• Support interaction records: Retained for three years from the date of each interaction, for dispute resolution and service improvement purposes;
• Marketing consent records: Retained for the duration of the consent period and for three years thereafter as evidence of compliance;
• Technical log data: Retained for 12 months from collection, after which it is deleted or anonymised.

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in accordance with 7777xs's internal data destruction procedures.

The 7777xs platform uses cookies and similar tracking technologies to support platform functionality, improve user experience, and facilitate analytics. The following categories of cookies are used by 7777xs:

• Strictly necessary cookies: Required for the platform to function — including session management, login authentication, and security features. These cookies cannot be disabled without impairing platform functionality.
• Functional cookies: Remember your preferences such as language settings, preferred game categories, and responsible gaming limit configurations set during previous sessions.
• Analytics cookies: Collect aggregated, anonymised data on how players interact with the 7777xs platform to enable performance improvements. These cookies do not identify you as an individual.
• Session security cookies: Used to detect and prevent session hijacking and cross-site request forgery attacks, protecting your 7777xs account during active sessions.

You can manage non-essential cookies through your browser settings. Disabling certain cookies may affect the functionality of the 7777xs platform. 7777xs does not use third-party advertising cookies or retargeting cookies that track your activity across other websites.

The 7777xs platform is strictly intended for adults aged 21 years and above. 7777xs does not knowingly collect personal data from any person under the age of 21. The 21+ age requirement is enforced through mandatory CNIC verification at the account verification stage.

Where 7777xs becomes aware that personal data has been collected from a person who is under the age of 21, that data will be deleted immediately, the associated account will be closed, and any funds held in that account will be handled in accordance with applicable law and the 7777xs Terms & Conditions.

If a parent or guardian becomes aware that a minor has registered a 7777xs account or provided personal data to 7777xs, they should contact the 7777xs support team immediately. 7777xs will investigate and take appropriate action without delay.

7777xs will only send promotional and marketing communications — including bonus offers, PSL betting promotions, seasonal casino campaigns, and platform news — to players who have expressly consented to receive such communications. Consent is obtained at the point of account registration and may be withdrawn at any time through account settings or by contacting the 7777xs support team.

Where a player has opted out of marketing communications, 7777xs will cease sending promotional messages within a commercially reasonable timeframe, typically within 5 business days. Opting out of marketing communications does not affect essential service communications — such as deposit confirmations, withdrawal notifications, or security alerts — which will continue to be sent regardless of marketing preferences.

Players who have applied self-exclusion from the 7777xs platform will be removed from all marketing lists immediately upon activation of self-exclusion. This is a non-negotiable responsible gaming protection enforced by 7777xs.

7777xs implements a comprehensive set of technical and organisational security measures to protect personal data against unauthorised access, accidental loss, destruction, or disclosure:

• SSL/TLS encryption for all data transmitted between players and 7777xs servers;
• Cryptographic password hashing — passwords are never stored in plain text;
• Access controls — personal data is accessible only to 7777xs staff members who require it for their specific role, governed by a principle of least privilege;
• Regular security audits conducted by independent third parties, required under our international gaming licence;
• Intrusion detection systems that monitor for unusual access patterns or attempted breaches in real time;
• Two-factor authentication available to all players and required for privileged internal system access;
• Secure data deletion procedures applied when personal data reaches the end of its retention period.

While 7777xs takes all reasonable and proportionate steps to protect your personal data, no internet-based transmission or electronic storage system is 100% secure. Players should ensure they also take personal security measures — including using strong, unique passwords and enabling 2FA on their 7777xs account.

Subject to applicable data protection law, you have the following rights in respect of personal data held by 7777xs:

• Right of Access: You have the right to request a copy of the personal data held about you by 7777xs, together with information about how it is being processed.
• Right to Rectification: You have the right to request correction of any inaccurate or incomplete personal data held about you without undue delay.
• Right to Erasure ("Right to be Forgotten"): You may request deletion of your personal data where it is no longer necessary for the purpose for which it was collected, or where you withdraw consent and no other lawful basis exists. This right is subject to legal retention obligations that may require 7777xs to retain certain data notwithstanding an erasure request.
• Right to Restriction of Processing: You may request that 7777xs restrict processing of your personal data in certain circumstances — for example, where you contest the accuracy of data while 7777xs verifies it.
• Right to Data Portability: Where processing is based on consent or contract, you have the right to receive the personal data you have provided to 7777xs in a structured, commonly used, machine-readable format.
• Right to Object: You have the right to object to processing of your personal data on the basis of legitimate interests, including profiling for fraud detection purposes, where your particular circumstances justify an objection.
• Right to Withdraw Consent: Where processing is based on consent, you have the right to withdraw that consent at any time without affecting the lawfulness of processing prior to withdrawal.

To exercise any of these rights, please contact the 7777xs support team via live chat. We aim to respond to all data rights requests within 30 days. We may need to verify your identity before processing a rights request.

In the event of a personal data breach — meaning an accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to personal data transmitted, stored, or otherwise processed by 7777xs — the following procedure applies:

• Internal detection and containment: Upon becoming aware of a potential breach, the 7777xs security team will immediately work to contain it, assess its scope, and determine the categories and volume of data involved.
• Regulatory notification: Where the breach is likely to result in a risk to the rights and freedoms of affected players, 7777xs will notify the relevant supervisory authority within 72 hours of becoming aware, where this is required under applicable law.
• Player notification: Where the breach is likely to result in a high risk to the rights and freedoms of affected players, 7777xs will notify those players directly without undue delay, providing clear and plain-language information about the nature of the breach and the steps players can take to protect themselves.
• Remediation: Following containment, 7777xs will implement remediation measures to prevent recurrence and will review security procedures as warranted by the nature of the breach.

7777xs reserves the right to update or amend this Privacy Policy at any time to reflect changes in applicable law, our data processing practices, or the services offered on the platform. The current version of this Privacy Policy, including the effective date, is always available at 7777xs.net/privacy-policy.

Where material changes are made to this Privacy Policy, 7777xs will notify registered players through an in-platform notification or via the contact details associated with their account. Continued use of the 7777xs platform following notification of an updated Privacy Policy constitutes acceptance of the revised terms.

If you do not accept the updated Privacy Policy, you must cease using the 7777xs platform. You may close your account at any time by contacting the 7777xs support team.

If you have any questions, concerns, or requests relating to this Privacy Policy, the data 7777xs holds about you, or the exercise of your data rights, please contact the 7777xs Data Support team:

Where you believe your data rights have not been respected by 7777xs, you also have the right to lodge a complaint with the relevant supervisory authority under your applicable data protection law.